„I Want Your Love“ – TOM FORD WOMENSWEAR SS16

Die Paris Fashion Week stellt zweifelsfrei den Höhepunkt der internationalen Modewochen da. Dieses Finale nahm Tom Ford zum Anlass, den Fashion-Film zur Spring/Summer 2016 Collection auf TOMFORD.COM zu lancieren.

Begeistert von den Möglichkeiten, die das Web bietet um Mode neben den traditionellen Schauen, einem breiten Publikum zugänglich zu machen, holte er für die Produktion den begnadeten Nick Knight ins Boot.

INSTEAD OF HAVING A TRADITIONAL SHOW THIS SEASON, I DECIDED TO TRY SOMETHING NEW. HAVING A RUNWAY SHOW HAS BECOME SO MUCH ABOUT THE CREATION OF IMAGERY FOR ONLINE AND SOCIAL MEDIA AND WATCHING A FILMED FASHION SHOW CAN BE LIKE WATCHING A FILMED PLAY [WHICH IS NEVER VERY SATISFYING]. I WANTED TO THINK ABOUT HOW TO PRESENT A COLLECTION IN A CINEMATIC WAY THAT WAS DESIGNED FROM ITS INCEPTION TO BE PRESENTED ONLINE. I HAVE ALWAYS LOVED “SOUL TRAIN” WHICH USED TO BE ON TV IN THE 70’S; AS IT WAS AS MUCH ABOUT THE CLOTHES AS THE MUSIC. I ASKED NILE RODGERS TO COLLABORATE ON A NEW VERSION OF ONE OF HIS GREAT HITS FROM THAT TIME, “I WANT YOUR LOVE,” AND WORKED WITH GAGA TO RECORD THE VOCALS. GAGA AND NILE ARE BOTH BRILLIANT ARTISTS AND THE RESULTING COLLABORATION BETWEEN THE TWO OF THEM IS I THINK VERY POWERFUL. I THEN STAGED A FULL SHOW IN LOS ANGELES AND FILMED IT WITH GAGA ON THE RUNWAY, NICK KNIGHT DIRECTING AND BENOIT DELHOMME AS OUR DIRECTOR OF PHOTOGRAPHY. WE PULLED FRAMES FROM THE VIDEO THAT WILL BE USED FOR OUR LOOK BOOK, PHOTOGRAPHED THE AD CAMPAIGNS, AND SHOT THE BEAUTY IMAGES ALL AT THE SAME TIME. THE CLOTHES WILL BE AVAILABLE TO EDITORS IN OUR PRESS SHOWROOMS AROUND THE WORLD. IT WAS A GREAT DEAL OF FUN TO DO AND I THINK THAT THE VIDEO CAPTURES THE SPIRIT OF THE COLLECTION IN A WAY THAT A FILMED TRADITIONAL SHOW WOULD NOT HAVE. TOM FORD

Neben den Models Mica Arga, Lexi Bolling, Kayla Scott, Xaio Wen Ju, Valery Kaufman, Aymeline Valade, Lida Fox, Lucky Blue Smith, Alex Dunstan, David Agbodji und Tarun Nijjer spielt auch Lady Gaga eine Hauptrolle in dem Fashion-Film.

Titelbild via www.tomford.com

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